Verity provides bespoke research management solutions for the top hedge funds in the world. With over 5T in assets under management, they have 350+ organizations actively using their platform to manage their investments.
Redesigning Core Product Used by Top Hedge Funds
I was tasked with the challenge of redesigning Verity's core product used by over 350 Investment management companies, including some of the largest hedge funds in the world.
Lead Designer Enabling Customized Solutions for Clients
My role on this project was Lead Designer, working directly with the VP of Product and the VP of Engineering. Over the course of a year, we redesigned the entire core product, improving the usability, look and feel, and enabling customized solutions for all clients.
Deliverables and tools I used:
• User Research - Notion
• Prototyping - Invision, Sketch, Figma
• Usability Testing - Zoom, Userinterviews.com
• Design System Delivery - Notion, Zeplin, Figma
Double Digit Revenue Increases Followed by Acquisition
Following this redesign, Verity saw double-digit revenue growth and was acquired by Resurgens Technology Partners.
One of the key stakeholders had this to say about my work:
Dima Rogozin
VP of Engineering
Verity has hired Lance to create a completely new and modern UI design for our product. Lance was an invaluable asset to our team and his expertise and dedication truly made a difference in the success of the project. From the moment he joined our team, Lance demonstrated a deep understanding of our project goals and objectives. His attention to detail and creative approach to problem-solving allowed him to create an awesome new UI that exceeded our expectations. Throughout the project, Lance was always available to answer questions, provide guidance and offer new ideas. He consistently met deadlines and was able to adapt to changing priorities with ease. His collaborative nature and excellent communication skills made him a pleasure to work with. Overall, Lance's technical knowledge, creativity, and professionalism were integral to the success of our project. I would not hesitate to recommend Lance to any organization looking for a talented UI/UX expert. He is truly an asset to any team.
