Selected outcomes
34 → 81 SUS — Edge Delta
3 business days → 3 hours — Edge Delta
94.4 / 100 SUS — Progressive License Pro
$3.6M YoY revenue impact — Olay
$50k follow-on interface funding — Angel Aerial Systems
How I work
I keep digging past the first description of the problem.
At Edge Delta, what looked like UI problems turned out to be information architecture and mental-model problems.
At Angel Aerial Systems, the question wasn’t how many controls a drone interface should have, but which ones operators actually needed.
At Verity, the problem wasn’t that the product was too sophisticated—it was that legitimate complexity wasn’t organized around the way expert users thought.









