Fund performance, accelerated

Verity = White label RMS solutions for the top hedge funds in the world.

My role on this project was Lead Designer, working directly with the VP of Product and the CTO. Over the course of a year we managed to redesign the entire core product, enabling white label solutions for all clients.
My core responsibilities included:
• User Research
• Prototyping
• Usability Testing
• Design System Delivery
Outcomes
Following this redesign Verity saw double digit revenue growth and was acquired by Resurgens Technology Partners.

$5T USD
Assets under management
360+
Customers worldwide

Artifacts

Some assets I delivered in service of this project

An image of an app screen showing a note app
A Mood board exercise done for the project
Paper and pencil sketches wireframing initial wireframe concepts
A screenshot of the yord leaderboardA screenshot of a card sorting exercise performed in Miro
A screenshot of the yord leaderboardA wireframe with detailed specifications for a note screen layout
A screenshot of the yord leaderboardA white labeled version of the application using Prudential's brand identity
A screenshot of the yord leaderboardA screenshot of a Notion User research database showing the user sessions with redacted names and data for privacy
A screenshot of the yord leaderboardA screenshot of the Notion Design System and documents within it
A screenshot of the yord leaderboardA screenshot of a dashboard showing popular and most frequently searched information

Next Project: Yord

Pivoting from NFTs to all of web3

The yord spaceman floating in space
© 2023 Lance Weisser. All rights reserved.